Atlas Insider: Fulfillment
Our Summer Finale sale went well last week, so much so that we went All Hands On Deck to get everybody’s orders out.
There’s something special about pulling together an order to ready it for shipping, imagining these things going out to people who love to knit as much as I do. It makes my day. It’s like a skein of yarn is a puppy, and we’re fostering it until it finds its forever home. “Off you go, Felted Tweed!”
I’m an endless shopper when it comes to knitting supplies, so I love the orders where I can tell somebody has got an idea cooking. A knitter zeroes in on a new batch of needles. Or somebody has a Zauberball moment. Or Mohonk is heading for its destiny as a sweater. New stitch markers. A stack of Field Guides. We love our gear, right?
Last week, I was with somebody who doesn’t knit and can’t conceive of why knitting is compelling. He asked me what my business is. I just looked at him, knowing that nothing I could say would convey what we knitters are up to, I just said, “Fulfillment. I’m in the fulfillment business.”
Speaking of fulfillment, here’s a little giveaway to enter. The prize? A surprise box of knitterly things from the MDK Shop. (Spoiler: no actual, literal puppies will be in there.)
How to enter?
Step 1: Sign up for our weekly newsletter, Snippets, right here. If you’re already subscribed, you’re set.
Step 2: What’s on your needles right now that is fulfilling to you? Let us know in the comments.
Deadline for entries: Sunday, September 18, 11:59 PM Central time. We’ll draw a random winner from the entries. Winner will be notified by email.