Atlas Insider: Field Guides Brainstorm
Well, Field Guide 18 launch day is looming large (this Friday, June 4!) and as usual, it’s chock full of interesting bits and bobs and patterns and information and, oh, all the things you’ve come to expect from an MDK Field Guide.
But you know … these gorgeous little things don’t just happen. They don’t just show up fully formed; the process is laborious and multi-stepped—just selecting the theme for each Field Guide takes months and months and maybe years and years (I have no idea, I’m still new) and there are meetings after meetings (I don’t go to them; I’m still figuring out the espresso machine) that fine tune the focus and get each release to be as essential to your very survival on this planet as they can be. Which is to say: extremely essential.
But … if it’s true that there are no bad ideas in a brainstorm (that’s a flat-out lie, AS YOU’RE ABOUT TO SEE), it’s also true that some of them deserve to die quick deaths. Some make it out of the first meeting; most do not. Even fewer make it to the “let’s comp one up” stage before they get snuffed out. Well ta-da, it’s your lucky day because I’ve been hanging around the trash cans a lot, ironing the wrinkles out of discarded pages of ideas!
Here I present to you a handful of what we’ll kindly call “Lesser Field Guides” that came up in brainstorms.* We could have gone with “Field Guides No One Asked For,” but the minute we call them that, someone will email and say “oh, I’d love a copy of that!” So! LESSER FIELD GUIDES it is. Don’t be emailing us about the creamed corn thing, though…that ain’t happening. Also, don’t tell anyone I showed you these.
*none of this actually happened; I have had a lot of espresso.
Meanwhile . . . A Giveaway
To get the Field Guides brainstorm started in comments, here’s a little giveaway. The prize: a boxed set of Field Guides 1–15!
How to enter? Two steps:
Step 1: Sign up for our weekly newsletter, Snippets, right here. If you’re already subscribed, you’re set.
Step 2: Leave a comment below with your “Field Guide No One But You Asked For” theme.
Deadline for entries: Sunday, June 6, 11:59 PM Central time. We’ll draw a random winner from the entries. Winner will be notified by email.
If our comments are acting up, you can leave your comment in the MDK Lounge. (You’ll need to register with the Lounge, if you haven’t already. Just a username and password are needed, no charge.)