Move over, Hipsters! There’s a new trend in town, and this one has required that I make absolutely zero changes to my wardrobe. I suspect many of you will find this trend as easy to adopt as I did. It was as simple as putting a label on the outfits I wear every day anyway.
A brief history of the trend.
The term “coastal grandmother” was first coined by Lex Nicoleta (Instagram and TikTok). But I’m proud to say that I’ve been attempting to live the coastal grandmother lifestyle since I was old enough to pick out my own outfits, long before I heard the phrase. According to an article in The New York Times, “The coastal grandmother is a specific type: She’s stylish but not trendy, effortless but not sloppy, youthful but not immature. She might live in Brooklyn, Santa Monica, or Miami Beach. She isn’t defined by her grandchildren (though she dotes on them); she isn’t slowed down by her age (though she knows its value).” In other words, coastal grandmothers are effortlessly cool, relaxed, and wise.
The epitome of the coastal grandmother has to be Diane Keaton in 2013’s Something’s Gotta Give. That character was everything and perfectly embodied the trend. Her whole world was filled with shades of beige and eggshell; she must have had an entire closet worth of cable knits in her second home by the beach, and Dr. Keanu Reeves was her boyfriend. OK, so that last point isn’t a part of the trend, but if you thought I’d miss an opportunity to bring up Keanu in that movie, you were very wrong.
Nearly twenty years after the movie, the style has trickled down to everyday people. The coastal grandmother aesthetic is no longer only reserved for grandmothers who have NYC penthouses but who have decided that they’d rather spend their time reading on the shoreline of their Hamptons home with their dog (lab or golden retriever) before taking a trip to the local farmers market for fresh bread. The coastal grandmother look is for everyone!
Get the look.
Fully committing to the trend requires the purchase of khaki pants and boat shoes; however, white jeans and white sneakers will work in a pinch. But if you’re like me, this is the trend you’ve been training for! We already have every item on the list. After rewatching Something’s Gotta Give, I’ve compiled a list of things you will need to embody this aesthetic in your everyday life.
Items to add to your coastal grandmother stitch list ASAP . . .
- 1 white sweater with horizontal navy blue stripes
- 1 black sweater with horizontal white stripes
- 7 beige fisherman’s sweaters, one for every day of the week
- 1 lapghan that could, in theory, be used by a crackling fire and as a beach blanket
- 3 turtlenecks
- 1 black and 1 white duster (the exact same pattern but in different colors)
- 1 matching hat, scarf, and mittens set, bonus points if it’s the same color as your lapghan
- 1 bucket hat
- At least 2 handmade market totes
- And cardigans . . . a countless number of cardigans
I should warn you if you are feeling nostalgic for this Diane Keaton classic and are thinking about a rewatch: this movie features a scarring scene for knitters where they . . . cut open a rib knit sweater with scissors. I would be a bad crafter if I didn’t give you that heads up. The only comfort I can give you after that scene is that it’s guaranteed that she has at least four more sweaters in her closet that look exactly like the one that was destroyed.
Coastal Striped Cardigan and Coastal Grandmother Sweater are Irina Poludnenko designs!
So what do you think? Are you ready to join the coastal grandma revolution? Is this basically just describing your current wardrobe? I am glad that more and more people are seeing the fun in the granny lifestyle. I can only imagine what “trends” will come next! Keeping my fingers crossed for “Dog-Mom-Chic,” “Keira Knightly-Period-Piece” and “Theater Kid” to all have their moments. But I’d love to know what trends you are waiting for in the comments below!