I’ve never been a journalist, but I have always loved the expression “burying the lede.” It means to fail to mention the important thing in the first paragraph of a story. (And yes, it’s spelled “lede,” which always surprises me as I type it.)
I habitually bury the lede, or forget about it altogether. I very often fail to mention the crucial bit until I’m halfway through my story, or on my way out the door.
But here at Modern Daily Knitting, we don’t want to fail to mention that every single day, we offer a terrific discount on our beloved babies, the adorable, portable, and highly knittable MDK Field Guides.
You don’t need a coupon code or any magic words to get this deal. You just go on ahead and make your own bundle of 3 or more Field Guides, and you get 20 percent off the per-copy price. And that’s that!
Fact of Life: Right now, the bundle includes Field Guide Nos. 1–17; the most recent Field Guide, No. 18, is not included. Here’s why: the Field Guides are a big investment. They are made by a dream team of professionals, from featured designer to creative director, technical editor, photographer, stylist, and graphic designer. And let’s just say that we have a taste for the finer things when it comes to printing and paper. So we don’t discount the cover price on a new Field Guide right away. But as soon as the next one comes out, we joyfully add a new Field Guide to the bundle deal.
We will knit from these little books forever.
From the start, we envisioned the Field Guides as an evergreen, collectible series—a never-ending adventure—and we’re delighted that knitters have taken them to their hearts and keep finding new inspiration in them. If you like what we are doing here at MDK and want to maximize your own enjoyment of what we get up to, collecting Field Guides is a great way to support us and everyone who makes the Field Guides happen. Fill in your collection, get yourself some happy mail, and get 20 percent off while you’re at it.
So here’s the lede: Make Your Own Field Guide Bundle—it’s a great deal on great little books full of knitting joy.