Today we introduce a new feature, Atlas Insider, bringing you the latest from MDK’s home base on Atlas Drive in Nashville. Here’s DG Strong, who is a master shipper and also writes about books, movies, and TV for MDK. Plus: there’s a giveaway!
—Kay and Ann
If you’ve ordered from us recently, you’ve probably seen a copy of our fancy little warehouse-news publication Tidbits, wherein we refer to our building as “MDK World Headquarters.” That makes it sound like an enormous, multi-level complex, which in actuality, it really is.
It’s certainly bigger than our previous digs, which amounted to 800 square feet and a shipping container stuck onto the back of the building.
When we moved in eight months ago, we never thought we’d use all the square footage. Well, we were mistaken. It now closely resembles the climactic shot of Raiders of the Lost Ark, only instead of valuable apocalypse-related archeological artifacts, it’s, well, chock full of yarn.
CHOCK FULL OF YARN, y’all. Red yarn and green yarn and orange yarn and brown, brown, brown yarn.
But mostly, it is full of blue yarn. At least it seems that way.
But to say it’s “full of blue yarn” oversimplifies the situation in an almost comical fashion. It’s not just “blue.” It’s “Fjord.” And “Stone.” And “Delft.” And “Ocean.” And on and on and on, like waves. Sorry, “Waves.”
So. Much. Blue.
There are even colors that sound blue but are not, like “Frostbite,” which is actually green. Let me tell you: that throws us every time into double-check mode before we seal up your order. We have a secret theory that “Frostbite” was intended to be called “Gangrene,” but someone got their medical terms mixed up.
Thinking about the five thousand and seven different names for blue yarn got us thinking about the Paint Chip Paradox, which is a soon-to-be-world-famous psychological color theory developed by Yours Truly.
The Paint Chip Paradox
The idea is that the more specific the color name of the paint chip you pick up on an ambitious Saturday afternoon trip to Home Depot (who are you kidding? You’re not going to finish that this weekend!), the more it will remind you of something else when it’s finally slathered all over your plaster walls.
I once agonized over the precise color of green I wanted to paint a study. (“Lettuce Leaf.” “Verdant Hill.” “Bread Mold.”) In the end I was swayed by “Nomad’s Trail” in glossy enamel, which—once painted on the walls—put me less in mind of an arduous ancient journey with saddlebags full of tea leaves and more in mind of, well, “Prison Cafeteria.”
But hey, it was glossy enamel, which would come in handy if a food-related riot ever broke out in there. Unlikely, but you never know. There was once quite a scene when someone failed to return a book to me in a timely fashion (YOU KNOW WHO YOU ARE), so sometimes, all bets are off.
As we fill your orders (thank you!) each day, we sometimes hazard guesses about how you might be using “Beach Glass” or “Lapis” or “Avatar.” We hope you love it! But if you don’t, remember: it’s easier to order a different color of yarn and re-knit a few rows than it is to repaint an entire room. All these years later, my study is still painted “Nomad’s Trail.” I’ve learned to live with it.
In the interest of getting you to think about blue yarn, here’s a little giveaway.
The prize? A batch of blue yarn, fresh from MDK World Headquarters.
How to enter? Two steps:
Step 1: Sign up for our weekly newsletter, Snippets, right here. If you’re already subscribed, you’re set.
Step 2: Leave a comment below with the most unusual/memorable/nutty yarn color name you have encountered in your knitting journey. I swear Rowan named a color Grief. Or was it Gravel?
Deadline for entries: Sunday, May 2, 11:59 PM Central time. We’ll draw a random winner from the entries. Winner will be notified by email.